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The Ninth of Av

Why does using neuroscience to improve advertising bother me? I’m not sure, but here’s one argument I came up with.

According to Corinthians (and many parent of young girls in the good old days), the body is a temple. Therefore, it should be entered only for holy purposes — for healing or procreation or even merely pleasure. Scanning your brain to check out the efficacy of advertising is entry for unholy purposes.


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